90 Days to Achieve Monetization: Implementing Design Thinking in a YouTube Channel

Waluyohadi*, Agnieszka Lopatka

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

Abstract

Information and Communication Technology (ICT) plays an important role in entrepreneurship. The trend of using social media, especially YouTube (YT) as a source of information, is getting higher. This is in line with the number of people accessing the media. The research on YT that already exists is only related to the study of existing channels, where the researcher is not a YouTuber so that the research cannot explain the development of the channel chronologically. The YT development chronology can only be seen if the researcher is the owner of the YT account or someone else who has access to the YT Studio features. This article will explain the experience of experimenting using YT for 90 days 1 January - 31 March 2022. The experiment aims to answer three questions, namely: (1) Is it possible to start YT Channel (YTC) towards monetization with small capital? (2) Does the application of the Design Thinking method in the content creation process affect the development of YTC? (3) Is YTC's viewer development related to trending topics? To answer this question, the research used the Analytics feature on YT Studio and Google Trends (GT). The result is that building YTC can be started without high skill/advanced tools, big capital, and a famous figure. In addition, the DT method and understanding trending topics are also proven to increase viewers. This research is expected to contribute to the knowledge that YTC can be used as a tool in future research, especially analyzing audience behavior. In addition, for entrepreneurship, this research is expected to provide an overview of how to start a YTC so that they can get revenue from it.

Original languageEnglish
Pages (from-to)4207-4216
Number of pages10
JournalProcedia Computer Science
Volume207
DOIs
Publication statusPublished - 2022
Externally publishedYes
Event26th International Conference on Knowledge-Based and Intelligent Information and Engineering Systems, KES 2022 - Verona, Italy
Duration: 7 Sept 20229 Sept 2022

Keywords

  • Design Thinking
  • Entrepreneurship
  • Google Trends
  • YouTube

Fingerprint

Dive into the research topics of '90 Days to Achieve Monetization: Implementing Design Thinking in a YouTube Channel'. Together they form a unique fingerprint.

Cite this