TY - JOUR
T1 - A game-theoretic model of marketing strategy using consumer segmentation
AU - Lukitosari, V.
AU - Simanjuntak, T. F.
AU - Utomo, D. B.
N1 - Publisher Copyright:
© Published under licence by IOP Publishing Ltd.
PY - 2020/6/9
Y1 - 2020/6/9
N2 - Game theory evolves like a biological system with species that evolved under natural selection. Game theory as a means of predicting the distribution of individual behaviour in various fields of business. Companies must learn the best marketing strategies and estimate the steps of their competitors. Marketing strategy analysis is related to decision making when there are two or more parties in a condition of competition or conflict. In this research, determining the marketing strategy is done by paying attention to consumer segmentation. With consumer segmentation generated marketing strategies for certain consumers at a predetermined size. Consumer segmentation is important for producers, among others: the company can manage its products well, know the needs and standards of consumers, and get the optimal marketing strategy.
AB - Game theory evolves like a biological system with species that evolved under natural selection. Game theory as a means of predicting the distribution of individual behaviour in various fields of business. Companies must learn the best marketing strategies and estimate the steps of their competitors. Marketing strategy analysis is related to decision making when there are two or more parties in a condition of competition or conflict. In this research, determining the marketing strategy is done by paying attention to consumer segmentation. With consumer segmentation generated marketing strategies for certain consumers at a predetermined size. Consumer segmentation is important for producers, among others: the company can manage its products well, know the needs and standards of consumers, and get the optimal marketing strategy.
UR - http://www.scopus.com/inward/record.url?scp=85088152664&partnerID=8YFLogxK
U2 - 10.1088/1742-6596/1490/1/012026
DO - 10.1088/1742-6596/1490/1/012026
M3 - Conference article
AN - SCOPUS:85088152664
SN - 1742-6588
VL - 1490
JO - Journal of Physics: Conference Series
JF - Journal of Physics: Conference Series
IS - 1
M1 - 012026
T2 - 5th International Conference on Mathematics: Pure, Applied and Computation, ICoMPAC 2019
Y2 - 19 October 2019
ER -