A game-theoretic model of marketing strategy using consumer segmentation

Game theory evolves like a biological system with species that evolved under natural selection. Game theory as a means of predicting the distribution of individual behaviour in various fields of business. Companies must learn the best marketing strategies and estimate the steps of their competitors. Marketing strategy analysis is related to decision making when there are two or more parties in a condition of competition or conflict. In this research, determining the marketing strategy is done by paying attention to consumer segmentation. With consumer segmentation generated marketing strategies for certain consumers at a predetermined size. Consumer segmentation is important for producers, among others: the company can manage its products well, know the needs and standards of consumers, and get the optimal marketing strategy.