A literature review: Feasibility Study of technology to improve shopping experience

Heraldo Y. Purwantono, Alexander A.S. Gunawan*, Herman Tolle, Muhammad Attamimi, Widodo Budiharto

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

11 Citations (Scopus)


Technologies toward shopping have been improved recently. technologies varied from tools that assist shoppers, payment options, or even online shopping that provides a shopping experience from smartphone applications. Researchers and industries have been developing new kind of technologies and concepts in hope for a better shopping experience for our modern society. This literature review discusses some of those new technologies that are currently under development process or had been introduced recently based on feasibility analysis. Technologies that are considered including Smart Trolley, VR Shopping, and Just Walk Out Shopping also supported by related researches and literature. Feasibility analysis examined in this study encompass market aspect, technical aspect, financial aspect, legal aspect, and risk identification. The feasibility study is based on jobs-to-be-done framework.

Original languageEnglish
Pages (from-to)468-479
Number of pages12
JournalProcedia Computer Science
Publication statusPublished - 2021
Externally publishedYes
Event5th International Conference on Computer Science and Computational Intelligence, ICCSCI 2020 - Virtual, Online, Indonesia
Duration: 19 Nov 202020 Nov 2020


  • Feasiblity Study
  • Jobs to Be Done
  • Just Walk Out Shopping
  • Literature Review
  • Shopping
  • Smart Trolley
  • VR Shopping


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