A pro-environmental reasoned action model for measuring citizens' intentions regarding ecolabel product usage

Reny Nadlifatin*, Shu Chiang Lin, Yulia Puspa Rachmaniati, Satria Fadil Persada, Mohammad Razif

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

39 Citations (Scopus)

Abstract

Ecolabel products are one approach towards environmental sustainability. Ecolabel programs have been socialized by governments all over the world to reduce environmental harm caused by the daily life cycles of the products that citizens use. The present study was aimed at measuring citizens' behavior intention (BI) regarding ecolabel product usage. An extended theory of reasoned action (TRA), namely that of pro-environmental reasoned action (PERA), is used as the predictor model. A total of 213 questionnaire data, collected from citizens of Indonesia, was analyzed using structural equation modeling. The analysis results show that the PERA model is able to describe 68% of citizens' BI regarding ecolabel product usage. The analysis results also reveal that attitude is a key determinant factor. Several practical suggestions based on the results can be used as input for policy makers and company management to consider in their efforts to increase citizens' BI to use ecolabel products.

Original languageEnglish
Article number1165
JournalSustainability (Switzerland)
Volume8
Issue number11
DOIs
Publication statusPublished - 11 Nov 2016
Externally publishedYes

Keywords

  • Citizens
  • Ecolabel products
  • Intention
  • Pro-environmental reasoned action

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