TY - JOUR
T1 - A strategic design guideline for open business models
AU - Tsutsui, Yusuke
AU - Yamada, Nao
AU - Mitake, Yuya
AU - Sholihah, Mar’Atus
AU - Shimomura, Yoshiki
N1 - Publisher Copyright:
© 2020, Fuji Technology Press. All rights reserved.
PY - 2020
Y1 - 2020
N2 - To realize a competitive product-service system, a manufacturer is required to change its closed business model and develop open and sustainable alliances with external partners. As an alternative business model, an open business model (OBM) is a new concept, re-placing the closed model, that is highly dependent on the company’s resources. An OBM is realized via resource sharing and collaboration with external part-ners. By incorporating an OBM in its operations, a company can receive several benefits, such as long-term profits, by providing new customer value and di-versifying risks due to uncertainty in the market envi-ronment. A considerable number of studies related to this concept have been conducted. However, a practical method for OBM design remains unavailable. It is therefore difficult to design an OBM via actual design procedures. To this end, the purpose of this study is to support a design for OBMs. To achieve this, eight dimensions of openness in OBMs are first identified. On the basis of these dimensions, the requirements for an OBM design guideline are defined, and the design guideline is proposed. The proposed design guideline includes three steps: requirement analysis, OBM de-sign, and validation. The proposed method was applied in an OBM design workshop, and the usefulness of the design guideline was verified through an evaluation of the eight openness dimensions. Finally, directions for improving the design guideline are discussed as future works.
AB - To realize a competitive product-service system, a manufacturer is required to change its closed business model and develop open and sustainable alliances with external partners. As an alternative business model, an open business model (OBM) is a new concept, re-placing the closed model, that is highly dependent on the company’s resources. An OBM is realized via resource sharing and collaboration with external part-ners. By incorporating an OBM in its operations, a company can receive several benefits, such as long-term profits, by providing new customer value and di-versifying risks due to uncertainty in the market envi-ronment. A considerable number of studies related to this concept have been conducted. However, a practical method for OBM design remains unavailable. It is therefore difficult to design an OBM via actual design procedures. To this end, the purpose of this study is to support a design for OBMs. To achieve this, eight dimensions of openness in OBMs are first identified. On the basis of these dimensions, the requirements for an OBM design guideline are defined, and the design guideline is proposed. The proposed design guideline includes three steps: requirement analysis, OBM de-sign, and validation. The proposed method was applied in an OBM design workshop, and the usefulness of the design guideline was verified through an evaluation of the eight openness dimensions. Finally, directions for improving the design guideline are discussed as future works.
KW - Design method
KW - Open business model
KW - Openness
KW - Product-service system
KW - Value co-creation
UR - http://www.scopus.com/inward/record.url?scp=85090975829&partnerID=8YFLogxK
U2 - 10.20965/ijat.2020.p0678
DO - 10.20965/ijat.2020.p0678
M3 - Article
AN - SCOPUS:85090975829
SN - 1881-7629
VL - 14
SP - 678
EP - 689
JO - International Journal of Automation Technology
JF - International Journal of Automation Technology
IS - 5
ER -