Agent based model to analyze consumer behavior in consuming the electricity energy

Several studies have been conducted regarding save energy in consuming the electricity through the simple changes in routines and habits. In the case of electricity consumption, consumer behavior might influenced by several factors such as consumer profession, season, and environmental awareness. In this paper, we developed an Agent Based Model (ABM) to analyze the behavior of different agents in consuming the electricity energy for each type of profession (agent) as well as their interaction with the environment. This paper demonstrates a prototype agent based simulation model to estimate the electricity consumption based on the existing condition and some scenarios to reduce the electricity consumption from consumer point of view. From the scenario results, we analyzed the impact of the save energy to increase the electrification ratio.