TY - GEN
T1 - An agent-based model of supply chain collaboration
T2 - 2016 Operational Research Society Simulation Workshop, SW 2016
AU - Arvitrida, Niniet I.
AU - Robinson, Stewart
AU - Tako, Antuela A.
AU - Robertson, Duncan A.
PY - 2016
Y1 - 2016
N2 - Collaboration is believed to be a key driver to supply chain success. However, the ideal collaboration practice is difficult to achieve. Firms' behaviour in supply chain collaborations is identified as the main reason for supply chain failure. To study how collaboration behaviour affects supply chain, an agent-based model is proposed. It represents two-stage supply chains, consisting of customers, manufacturers, and suppliers. The firms exist in a two-dimensional supply chain strategic space defined by dimensions of efficiency and responsiveness. In this paper, we examine the effect of manufacturer loyalty on supply chains' performance in an innovative products market from a system perspective. Measuring the supply chains fill rate and number of surviving supply chains in the market, the results indicate that manufacturer loyalty at intermediate levels does not guarantee supply chain success in a market of innovative products, unless it is extremely high or does not exist at all.
AB - Collaboration is believed to be a key driver to supply chain success. However, the ideal collaboration practice is difficult to achieve. Firms' behaviour in supply chain collaborations is identified as the main reason for supply chain failure. To study how collaboration behaviour affects supply chain, an agent-based model is proposed. It represents two-stage supply chains, consisting of customers, manufacturers, and suppliers. The firms exist in a two-dimensional supply chain strategic space defined by dimensions of efficiency and responsiveness. In this paper, we examine the effect of manufacturer loyalty on supply chains' performance in an innovative products market from a system perspective. Measuring the supply chains fill rate and number of surviving supply chains in the market, the results indicate that manufacturer loyalty at intermediate levels does not guarantee supply chain success in a market of innovative products, unless it is extremely high or does not exist at all.
KW - Agent-based modelling
KW - Collaboration
KW - Loyalty
KW - Supply chain
UR - http://www.scopus.com/inward/record.url?scp=84976412318&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84976412318
T3 - Proceedings of the Operational Research Society Simulation Workshop 2016, SW 2016
SP - 35
EP - 44
BT - Proceedings of the Operational Research Society Simulation Workshop 2016, SW 2016
A2 - Hoad, Katy
A2 - Kunc, Martin
A2 - Anagnostou, Anastasia
PB - OR Society
Y2 - 11 April 2016 through 13 April 2016
ER -