TY - JOUR
T1 - An Investigation of the Influential Factors on Digital Text Voting for Commercial Competition
T2 - 3rd Information Systems International Conference, 2015
AU - Jani, Muaffaq Achmad
AU - Sari, Ghaluh Indah Permata
AU - Pribadi, Rudy Cahyadi Hario
AU - Nadlifatin, Reny
AU - Persada, Satria Fadil
N1 - Publisher Copyright:
© 2015 The Authors.
PY - 2015
Y1 - 2015
N2 - The present study explores the characteristic value of social behavior in using digital text voting for commercial competition in Indonesia. The combination models of Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) were used to evaluate the latent exploration factors. A total of 112 respondent data was analyzed by structural equation modeling (SEM). Six positive correlations were revealed and the evaluation model able to describe the 36 percent R-square of total behavior intention to use digital text voting for commercial competition in Indonesia. The analysis also reveals that the attitude (AT) factor contributes as the most prominent as well as the highest latent factor to affect the individual's intention by SEM analysis. The exploration result can be used as a valuable input by companies in entertainment industry to develop strategies in attracting the commercial competition viewers.
AB - The present study explores the characteristic value of social behavior in using digital text voting for commercial competition in Indonesia. The combination models of Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) were used to evaluate the latent exploration factors. A total of 112 respondent data was analyzed by structural equation modeling (SEM). Six positive correlations were revealed and the evaluation model able to describe the 36 percent R-square of total behavior intention to use digital text voting for commercial competition in Indonesia. The analysis also reveals that the attitude (AT) factor contributes as the most prominent as well as the highest latent factor to affect the individual's intention by SEM analysis. The exploration result can be used as a valuable input by companies in entertainment industry to develop strategies in attracting the commercial competition viewers.
KW - Commercial competition
KW - Digital text voting
KW - SEM
KW - TAM
KW - TPB
UR - http://www.scopus.com/inward/record.url?scp=84964005723&partnerID=8YFLogxK
U2 - 10.1016/j.procs.2015.12.142
DO - 10.1016/j.procs.2015.12.142
M3 - Conference article
AN - SCOPUS:84964005723
SN - 1877-0509
VL - 72
SP - 285
EP - 291
JO - Procedia Computer Science
JF - Procedia Computer Science
Y2 - 16 April 2015 through 18 April 2015
ER -