2 Citations (Scopus)

Abstract

The high level of public satisfaction with the sale and purchase transactions is a measure of the success of various business programs. Therefore, companies as the main actors in business processes must be supported by the existence of an information technology. The use of E-Commerce which is digitally able to facilitate buying and selling online but it is still considered difficult, so the company that runs e-commerce needs to know what factors can affect individual interest in using online transactions to improve the existing system to make it better. Based on this, the authors conducted a study to find out what factors could influence the user interest in using e-commerce. The author also makes comparisons of three e-commerce sites, namely Shopee, Tokopedia, and Bukalapak using TAM2 method. The conclusions are drawn using SEM with PLS as a tool for data analysis. The results of this study are to show that measurement evaluation model has been valid and reliable. Then, obtained structural evaluation model shows the aspects which impacts usage behavior and intention of the users. The evaluation results can provide recommendations of the requirement which have to be considered so that could be developed in further research.

Original languageEnglish
Title of host publicationProceedings - 2020 International Seminar on Application for Technology of Information and Communication
Subtitle of host publicationIT Challenges for Sustainability, Scalability, and Security in the Age of Digital Disruption, iSemantic 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages505-510
Number of pages6
ISBN (Electronic)9781728190686
DOIs
Publication statusPublished - 19 Sept 2020
Event2020 International Seminar on Application for Technology of Information and Communication, iSemantic 2020 - Semarang, Indonesia
Duration: 19 Sept 202020 Sept 2020

Publication series

NameProceedings - 2020 International Seminar on Application for Technology of Information and Communication: IT Challenges for Sustainability, Scalability, and Security in the Age of Digital Disruption, iSemantic 2020

Conference

Conference2020 International Seminar on Application for Technology of Information and Communication, iSemantic 2020
Country/TerritoryIndonesia
CitySemarang
Period19/09/2020/09/20

Keywords

  • E-commerce
  • SEM-PLS
  • TAM 2
  • User Acceptance

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