@inproceedings{1ae96f7309004a179fe2ef30482a3b27,
title = "Analysis of The Effect of Go-food on Consumptive Behaviour",
abstract = "This study investigates the impact of Go-Food on consumptive behavior among consumers in Surabaya, Indonesia. Using a descriptive quantitative approach, the study examines the relationship between Go-Food usage and consumptive behavior. The research was conducted at the Institute of Technology Sepuluh Nopember (ITS) with a sample of 40 students. Our findings suggest that there is a strong relationship between Go-Food usage and consumer behavior, with 75% of respondents reporting increased consumption of food and beverages and also the majority of satisfaction on the service. This study provides valuable insights into the effects of food delivery services on consumer behavior.",
keywords = "Behaviour, Consumers, Consumption, Go-Food, Quantitative, Surabay a",
author = "Nabiel Wicaksono and {Moh Atlomasiga}, {H. Z.} and Rizfandino Ramadhan and Radiffa Ardhiya and Hatta Sugandhi and Rakhmawati, {Nur Aini}",
note = "Publisher Copyright: {\textcopyright} 2023 IEEE.; 2023 International Conference on Advanced Mechatronics, Intelligent Manufacture and Industrial Automation, ICAMIMIA 2023 ; Conference date: 14-11-2023 Through 15-11-2023",
year = "2023",
doi = "10.1109/ICAMIMIA60881.2023.10427714",
language = "English",
series = "2023 International Conference on Advanced Mechatronics, Intelligent Manufacture and Industrial Automation, ICAMIMIA 2023 - Proceedings",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "491--495",
booktitle = "2023 International Conference on Advanced Mechatronics, Intelligent Manufacture and Industrial Automation, ICAMIMIA 2023 - Proceedings",
address = "United States",
}
