Abstract
This study investigates the impact of Go-Food on consumptive behavior among consumers in Surabaya, Indonesia. Using a descriptive quantitative approach, the study examines the relationship between Go-Food usage and consumptive behavior. The research was conducted at the Institute of Technology Sepuluh Nopember (ITS) with a sample of 40 students. Our findings suggest that there is a strong relationship between Go-Food usage and consumer behavior, with 75% of respondents reporting increased consumption of food and beverages and also the majority of satisfaction on the service. This study provides valuable insights into the effects of food delivery services on consumer behavior.
| Original language | English |
|---|---|
| Title of host publication | 2023 International Conference on Advanced Mechatronics, Intelligent Manufacture and Industrial Automation, ICAMIMIA 2023 - Proceedings |
| Publisher | Institute of Electrical and Electronics Engineers Inc. |
| Pages | 491-495 |
| Number of pages | 5 |
| ISBN (Electronic) | 9798350309225 |
| DOIs | |
| Publication status | Published - 2023 |
| Event | 2023 International Conference on Advanced Mechatronics, Intelligent Manufacture and Industrial Automation, ICAMIMIA 2023 - Lombok, Indonesia Duration: 14 Nov 2023 → 15 Nov 2023 |
Publication series
| Name | 2023 International Conference on Advanced Mechatronics, Intelligent Manufacture and Industrial Automation, ICAMIMIA 2023 - Proceedings |
|---|
Conference
| Conference | 2023 International Conference on Advanced Mechatronics, Intelligent Manufacture and Industrial Automation, ICAMIMIA 2023 |
|---|---|
| Country/Territory | Indonesia |
| City | Lombok |
| Period | 14/11/23 → 15/11/23 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 7 Affordable and Clean Energy
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SDG 12 Responsible Consumption and Production
Keywords
- Behaviour
- Consumers
- Consumption
- Go-Food
- Quantitative
- Surabay a
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