TY - JOUR
T1 - Analysis on purchase intention of Indonesian backpacker in accommodation booking through online travel agent
AU - Aristio, Andre Parvian
AU - Supardi, S.
AU - Hendrawan, Rully Agus
AU - Hidayat, Alifiansyah Arrizqy
N1 - Publisher Copyright:
© 2019 The Authors.
PY - 2019
Y1 - 2019
N2 - The growing number of internet user in Indonesia encourage e-commerce in Indonesia, especially for online travel agent. Every online travel agent must now provide a different value proposition by knowing what factors influence the customer's purchase intention. To overcome these problems, an analysis will be carried out regarding the intention to purchase of customer in travel accommodation through an online travel agent. A model from Agag and El-Masry was applied, in which the model discusses the effect of intention to purchase on several variables. Result of study show that intention to purchase variable is significantly influenced by attitude, where attitude itself is significantly influenced by compatibility and trust. For word of mouth positive variables are significantly influenced by attitude and intention to purchase, where the intention to purchase is significantly influenced by compatibility and attitude.
AB - The growing number of internet user in Indonesia encourage e-commerce in Indonesia, especially for online travel agent. Every online travel agent must now provide a different value proposition by knowing what factors influence the customer's purchase intention. To overcome these problems, an analysis will be carried out regarding the intention to purchase of customer in travel accommodation through an online travel agent. A model from Agag and El-Masry was applied, in which the model discusses the effect of intention to purchase on several variables. Result of study show that intention to purchase variable is significantly influenced by attitude, where attitude itself is significantly influenced by compatibility and trust. For word of mouth positive variables are significantly influenced by attitude and intention to purchase, where the intention to purchase is significantly influenced by compatibility and attitude.
KW - E-commerce
KW - Online travel agency
KW - Purchase intention
KW - SEM
UR - http://www.scopus.com/inward/record.url?scp=85078949747&partnerID=8YFLogxK
U2 - 10.1016/j.procs.2019.11.196
DO - 10.1016/j.procs.2019.11.196
M3 - Conference article
AN - SCOPUS:85078949747
SN - 1877-0509
VL - 161
SP - 885
EP - 893
JO - Procedia Computer Science
JF - Procedia Computer Science
T2 - 5th Information Systems International Conference, ISICO 2019
Y2 - 23 July 2019 through 24 July 2019
ER -