Analysis on purchase intention of Indonesian backpacker in accommodation booking through online travel agent

Andre Parvian Aristio*, S. Supardi, Rully Agus Hendrawan, Alifiansyah Arrizqy Hidayat

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

16 Citations (Scopus)

Abstract

The growing number of internet user in Indonesia encourage e-commerce in Indonesia, especially for online travel agent. Every online travel agent must now provide a different value proposition by knowing what factors influence the customer's purchase intention. To overcome these problems, an analysis will be carried out regarding the intention to purchase of customer in travel accommodation through an online travel agent. A model from Agag and El-Masry was applied, in which the model discusses the effect of intention to purchase on several variables. Result of study show that intention to purchase variable is significantly influenced by attitude, where attitude itself is significantly influenced by compatibility and trust. For word of mouth positive variables are significantly influenced by attitude and intention to purchase, where the intention to purchase is significantly influenced by compatibility and attitude.

Original languageEnglish
Pages (from-to)885-893
Number of pages9
JournalProcedia Computer Science
Volume161
DOIs
Publication statusPublished - 2019
Event5th Information Systems International Conference, ISICO 2019 - Surabaya, Indonesia
Duration: 23 Jul 201924 Jul 2019

Keywords

  • E-commerce
  • Online travel agency
  • Purchase intention
  • SEM

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