Analyzing the Effectiveness of Public e-Marketplaces for Selling Apparel Products in Indonesia

Amna Shifia Nisafani*, Arif Wibisono, Muchammad Haidar Tegar Revaldo

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

10 Citations (Scopus)


Public e-marketplace is a mean in selling products online. Unfortunately, there is limited understanding which public e-marketplace is more effective in selling specific products. This study examines the relationships concerning traffic and selling performance of public e-marketplaces. More specifically we examine for apparel products. We compare the performance of three public e-marketplaces in Indonesia namely Tokopedia, Bukalapak, and Shopee. There are three performance indicators to assess that are total sales volume, total sales amount, and total sales variances. The results indicate that Tokopedia as the highest traffic public e-marketplaces exceeds the other two public e-marketplaces. In addition, Shopee as the lowest traffic public e-marketplace proves more effectives compare to the second highest, Bukalapak.

Original languageEnglish
Pages (from-to)274-279
Number of pages6
JournalProcedia Computer Science
Publication statusPublished - 2017
Event4th Information Systems International Conference 2017, ISICO 2017 - Bali, Indonesia
Duration: 6 Nov 20178 Nov 2017


  • Channel Analysis
  • Customer Relationship Management
  • Public e-Marketplace
  • e-Business
  • e-Commerce


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