TY - JOUR
T1 - Analyzing the Effectiveness of Public e-Marketplaces for Selling Apparel Products in Indonesia
AU - Nisafani, Amna Shifia
AU - Wibisono, Arif
AU - Revaldo, Muchammad Haidar Tegar
N1 - Publisher Copyright:
© 2018 The Authors.
PY - 2017
Y1 - 2017
N2 - Public e-marketplace is a mean in selling products online. Unfortunately, there is limited understanding which public e-marketplace is more effective in selling specific products. This study examines the relationships concerning traffic and selling performance of public e-marketplaces. More specifically we examine for apparel products. We compare the performance of three public e-marketplaces in Indonesia namely Tokopedia, Bukalapak, and Shopee. There are three performance indicators to assess that are total sales volume, total sales amount, and total sales variances. The results indicate that Tokopedia as the highest traffic public e-marketplaces exceeds the other two public e-marketplaces. In addition, Shopee as the lowest traffic public e-marketplace proves more effectives compare to the second highest, Bukalapak.
AB - Public e-marketplace is a mean in selling products online. Unfortunately, there is limited understanding which public e-marketplace is more effective in selling specific products. This study examines the relationships concerning traffic and selling performance of public e-marketplaces. More specifically we examine for apparel products. We compare the performance of three public e-marketplaces in Indonesia namely Tokopedia, Bukalapak, and Shopee. There are three performance indicators to assess that are total sales volume, total sales amount, and total sales variances. The results indicate that Tokopedia as the highest traffic public e-marketplaces exceeds the other two public e-marketplaces. In addition, Shopee as the lowest traffic public e-marketplace proves more effectives compare to the second highest, Bukalapak.
KW - Channel Analysis
KW - Customer Relationship Management
KW - Public e-Marketplace
KW - e-Business
KW - e-Commerce
UR - http://www.scopus.com/inward/record.url?scp=85041497407&partnerID=8YFLogxK
U2 - 10.1016/j.procs.2017.12.156
DO - 10.1016/j.procs.2017.12.156
M3 - Conference article
AN - SCOPUS:85041497407
SN - 1877-0509
VL - 124
SP - 274
EP - 279
JO - Procedia Computer Science
JF - Procedia Computer Science
T2 - 4th Information Systems International Conference 2017, ISICO 2017
Y2 - 6 November 2017 through 8 November 2017
ER -