Assessing the Digital Transformation Landscapes of Organization: The Digital Transformation Self-Assessment Maturity Model (DX-SAMM)

The increasing digitalization of business and society has brought major changes for organizations to transform in an effort to maintain their sustainability. Adaptation to technological developments that impact various adjustments to strategies, business processes, and organizational structures has become an integral part of being able to transformation. This transformation effort is accompanied by monitoring and evaluation to ensure conformity of the transformation with digital transformation maturity level standards. This study proposes an independent digital maturity measurement model (DX-SAMM Digital Transformation Self-Assessment Maturity Model) that allows companies to classify their achievement of digital maturity. The expansion of existing digital maturity measurement models to include multidimensional engagement that dominates Digital Transformation is the focus of the research objectives. Overall, seven dimensions and twenty-one sub-dimensions were defined to measure the maturity level of digital transformation in organizations. This digital maturity measurement application considers various dimensions related to Digital Transformation, namely Strategy, Organizational Structure, Technology, Employees, Customers, Business Processes, and Culture. The Digital Transformation maturity level standard used adopts SPICE. It is part of the ISO/IEC 3300XX family of standards, which specifically serves as a maturity reference for established structures. Case studies as empirical tests of model implementation are presented in this study.