Purpose: The demand for halal food products is increasing globally. However, fraudulent activities in halal products and certification are also rising. One strategy to ensure halal integrity in the food supply chain is applying halal blockchain technology. However, to date, a few studies have assessed the factors and variables that facilitate or hinder the adoption of this technology. Thus, this study aims to assess the significant factors and variables affecting the adoption of halal blockchain technology. Design/methodology/approach: A Delphi-based approach, using semi-structured interviews, was conducted with three food companies (chicken slaughterhouses, milk processing plants and frozen food companies). The cognitive best–worst method determines the significant factors and variables to prioritise halal blockchain adoption decisions. Findings: The results showed that the most significant factors were coercive pressure and halal strategy. Nineteen variables were identified to establish a valid hierarchical structure for halal blockchain adoption in the Indonesian food industry. The five significant variables assessed through the best–worst method were demand, regulator, supply side, sustainability of the company’s existence and main customers. Practical implications: The proposed halal blockchain decision structure can assist food companies in deciding whether to adopt the technology. Originality/value: This study proposes 19 variables that establish a valid hierarchical structure of halal blockchain adoption for the Indonesian food industry.

Original languageEnglish
Pages (from-to)1498-1518
Number of pages21
JournalJournal of Islamic Marketing
Issue number6
Publication statusPublished - 23 May 2024


  • Best–worst method
  • Food Industry
  • Halal blockchain adoption


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