Asymmetric relationship in supply chain: A conceptual framework and research opportunities

The case of power dominance does exist in the asymmetric relationship. Thus, an asymmetric relationship is generally explained as a lack of perceived dyadic equality in the partnership, which is caused by large dissimilarities in several aspects. Supply chain tactical strategies that translate the strategic planning into details of operational planning have been proven by studies able to improve performance. There are several studies on asymmetric relationship and supply chain tactical strategies. However, no study reveals the link of asymmetric relationships with supply chain tactical strategies. Whereas, knowing the link of those will support the decision-making on how asymmetric relationships must be managed to obtain better performance. Furthermore, this study attempts to fill the research gap through a comprehensive literature review. A conceptual framework is derived as the essence of the needs of supply chain tactical strategies to improve performance in an asymmetric relationship. The conceptual framework can be a fundamental theory for further research in asymmetric relationships as well as the manager’s guidance for decision-making. Eventually, this research will be continued with a case study to test the conceptual framework into real-world and supply chain modeling to implement the supply chain tactical strategies.