Abstract
The Indonesian cosmetic industry has experienced rapid growth in recent years, requiring the adoption of innovative marketing strategies to remain competitive. This article explores the potential of ChatGPT, an advanced AI language model, in revolutionizing marketing strategy within the Indonesian cosmetic industry. Employing a qualitative research approach and thematic analysis, this study investigates AI-driven marketing strategies, product development, personalization in marketing, ethical considerations, and future research directions. The findings suggest that ChatGPT can significantly enhance customer targeting, market segmentation, pricing strategies, and promotion, as well as contribute to product development and personalized marketing efforts. However, ethical concerns and future research directions warrant further exploration in this rapidly evolving field.
| Original language | English |
|---|---|
| Pages (from-to) | 1012-1019 |
| Number of pages | 8 |
| Journal | Procedia Computer Science |
| Volume | 234 |
| DOIs | |
| Publication status | Published - 2024 |
| Event | 7th Information Systems International Conference, ISICO 2023 - Washington, United States Duration: 26 Jul 2023 → 28 Jul 2023 |
Keywords
- Artificial Intelligence
- ChatGPT
- Indonesian Cosmetic Industry
- Marketing Intelligence
- Marketing Strategy