@inproceedings{9900c53162434e4bb674eb0c2556d0e6,
title = "Consumer Behavior in Mobile Commerce Adoption: A Systematic Literature Review",
abstract = "Mobile commerce has experienced rapid development in recent years. Mobile commerce is a trend in online shopping activities that are used to support traditional e-commerce. Based on these conditions, it is necessary to conduct research related to mobile commerce adoption to explore new research interests. Theoretically, it is important to evaluate the results of previous studies and gain increased insight through a systematic literature review. This research began with a systematic evaluation of the literature on mobile commerce uptake, which was then examined based on context, theory, and influencing variables. This study analyzes articles that can be accessed from well-known publishers. The potential and direction of research in the topic of interest have been mapped using the findings of a thorough literature review.",
keywords = "consumer behavior, mobile commerce, systematic literature review, technology adoption",
author = "{Novita Sari}, Eka and {Pribadi Subriadi}, Apol",
note = "Publisher Copyright: {\textcopyright} 2022 IEEE.; 2nd International Conference on Information Technology and Education, ICIT and E 2022 ; Conference date: 22-01-2022",
year = "2022",
doi = "10.1109/ICITE54466.2022.9759543",
language = "English",
series = "Proceedings - 2022 2nd International Conference on Information Technology and Education, ICIT and E 2022",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "287--292",
booktitle = "Proceedings - 2022 2nd International Conference on Information Technology and Education, ICIT and E 2022",
address = "United States",
}
