Consumer preference analysis on the attributes of samgyeopsal Korean cuisine and its market segmentation: Integrating conjoint analysis and K-means clustering

Ardvin Kester S. Ong, Yogi Tri Prasetyo*, Armand Joseph D. Esteller, Jarod E. Bruno, Kathryn Cheska O. Lagorza, Lance Edward T. Oli, Thanatorn Chuenyindee, Kriengkrai Thana, Satria Fadil Persada, Reny Nadlifatin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

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