Creating cultural and heritage tourism route as tool for development tourism strategy (Case study: Surabaya Kalimas River Area)

Tourism routes have gained prominence in recent years and have greater pulling over potential to entice visitors to spend time and money. Route development in Indonesia has not grown enough, which makes visitor confused about tourism objects as well as the accessibility. However, Surabaya as the second biggest city in Indonesia attracts domestic and foreign tourists to cultural and heritage objects, especially in Kalimas River area. However, tourist in Surabaya have a limited time to stay which less than a day then visits another attraction outsite the city. Poor accessibility within the city also contributes to the problem. Based on the potential and problems above, the research aim is to identify the potential route connecting tourists with cultural and historical attractions through increased the tourist mobility. This qualitative research used the theoretical descriptive analysis to find specific criteria and the formation of pathways, then descriptive analysis to determine the implementation strategy. The results were that six route groups identified based on relationship of each tourism object criteria and the accessibility between them. To implement the route, strongly need to improve the public transportation and its supporting facilities.