TY - GEN
T1 - Designing a Web-based Babysitting Service Business in Jakarta Using Design Thinking Approach
AU - Arkham Putranda, Adhi Prima
AU - Rakhmawati, Nur Aini
N1 - Publisher Copyright:
© 2024 IEEE.
PY - 2024
Y1 - 2024
N2 - The increasing demands of modern lifestyles and career responsibilities, especially among working women, have led to a growing need for childcare services in Jakarta. This research aims to design a web-based babysitting service business in Jakarta using a design thinking approach. The research methodology follows the five stages of design thinking: empathise, define, ideate, prototype, and test. The business model is designed with a ten types of innovation approach to overcome the limitations of conventional childcare services. The service prototype is a web-based babysitting service offering two main services: Daycare and Go Nanny. The prototype was tested using the User Experience Questionnaire (UEQ). The UEQ results are: attractiveness is 2.341, perspicuity is 2.262, efficiency is 2.310, dependability is 2.250, stimulation is 2.274, and novelty is 2.071. This results falls within the excellent category, indicating that the web-based babysitting service prototype meets user expectations.
AB - The increasing demands of modern lifestyles and career responsibilities, especially among working women, have led to a growing need for childcare services in Jakarta. This research aims to design a web-based babysitting service business in Jakarta using a design thinking approach. The research methodology follows the five stages of design thinking: empathise, define, ideate, prototype, and test. The business model is designed with a ten types of innovation approach to overcome the limitations of conventional childcare services. The service prototype is a web-based babysitting service offering two main services: Daycare and Go Nanny. The prototype was tested using the User Experience Questionnaire (UEQ). The UEQ results are: attractiveness is 2.341, perspicuity is 2.262, efficiency is 2.310, dependability is 2.250, stimulation is 2.274, and novelty is 2.071. This results falls within the excellent category, indicating that the web-based babysitting service prototype meets user expectations.
KW - babysitting business
KW - childcare services
KW - design thinking
KW - ten types of innovation
UR - http://www.scopus.com/inward/record.url?scp=85215291855&partnerID=8YFLogxK
U2 - 10.1109/ISCT62336.2024.10791135
DO - 10.1109/ISCT62336.2024.10791135
M3 - Conference contribution
AN - SCOPUS:85215291855
T3 - Digest of Technical Papers - IEEE International Conference on Consumer Electronics
SP - 554
EP - 560
BT - 2024 IEEE International Symposium on Consumer Technology
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 1st IEEE International Symposium on Consumer Technology, ISCT 2024
Y2 - 13 August 2024 through 16 August 2024
ER -
