Destinations Ratings Based Multi-Criteria Recommender System for Indonesian Halal Tourism Game

Yunifa Miftachul Arif*, Hani Nurhayati, Supeno Mardi Susiki Nugroho, Mochamad Hariadi

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)

Abstract

Halal tourism is one of the tourism products that have the prospect of contributing to economic growth in Indonesia. Therefore, the government needs to increase promotions to increase tourist interest in halal tourism destinations in Indonesia. Game is one of the alternative promotional media that can also function as an educational medium for choosing halal tourism that is fun for potential tourists. This study proposes a recommendation system to support knowledge sources in the Indonesian halal tourism game. We use destinations ratings-based multi-criteria recommender system (MCRS) to generate recommendation rankings as a reference for visualizing halal travel for players as potential tourists. This method improves the ability of the conventional tourism recommendation system, which is generally based on a single criterion. In this study, we use eight destinations rating criteria as a reference for calculating the recommender system in the halal tourism game. Each of these criteria is a reference for tourists' assessment of halal tourist destinations in Indonesia. Next, we integrate the cosine-based similarity technique in MCRS to measure the level of similarity between players and previous tourist data sets. This research's testing phase uses the theme of halal tourism destinations in the Batu City area. The test results show that the number and composition of the tourism destinations item rating as input of the recommender system affect the accuracy, precision, recall, and F1 scores. Based on 40 experiments with different tourism destination item rating input configurations, it shows that the average value of accuracy = 0.60, precision = 0.67, recall = 0.64 and F1 score = 0.65.

Original languageEnglish
Pages (from-to)282-294
Number of pages13
JournalInternational Journal of Intelligent Engineering and Systems
Volume15
Issue number1
DOIs
Publication statusPublished - 2022

Keywords

  • Destinations ratings
  • Game
  • Halal tourism
  • Multi-criteria recommender system

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