TY - GEN
T1 - Determinant factors for consumers' intention in choosing a shopping center
T2 - 3rd International Conference on Industrial Engineering and Industrial Management, IEIM 2022
AU - Alegre Perez, Jehorom Px
AU - Prasetyo, Yogi Tri
AU - Norona, Marvin I.
AU - Young, Michael Nayat
AU - Fadil Persada, Satria
AU - Robielos, Rex Aureliuss C.
AU - Nadlifatin, Reny
N1 - Publisher Copyright:
© 2022 ACM.
PY - 2022/1/12
Y1 - 2022/1/12
N2 - Shopping centers play a significant role in consumers' life cycle, from shopping to social and recreational needs. With the growing business in the shopping center industry, the researchers aimed to determine the factors affecting the consumers' intention in choosing a shopping center. This study utilized an extension of the Theory of Planned Behavior (TPB) with service quality. A total of 317 respondents answered the online questionnaire. The respondents mainly consisted of aged between 21 to 26 years old. The Structural Equation Modeling (SEM) revealed that attitude toward behavior has the most significant effect in predicting the consumers' intention to choose a shopping center, followed by the service quality and perceived behavioral control. Interestingly, the subjective norm was found not significantly affect behavioral intentions. The findings of this study could serve as a theoretical basis in enhancing consumers' purchase intention, frequency of visits, and choosing the shopping center's attributes.
AB - Shopping centers play a significant role in consumers' life cycle, from shopping to social and recreational needs. With the growing business in the shopping center industry, the researchers aimed to determine the factors affecting the consumers' intention in choosing a shopping center. This study utilized an extension of the Theory of Planned Behavior (TPB) with service quality. A total of 317 respondents answered the online questionnaire. The respondents mainly consisted of aged between 21 to 26 years old. The Structural Equation Modeling (SEM) revealed that attitude toward behavior has the most significant effect in predicting the consumers' intention to choose a shopping center, followed by the service quality and perceived behavioral control. Interestingly, the subjective norm was found not significantly affect behavioral intentions. The findings of this study could serve as a theoretical basis in enhancing consumers' purchase intention, frequency of visits, and choosing the shopping center's attributes.
KW - Behavioral Intentions
KW - Shopping Centers
KW - Structural Equation Modeling
KW - Theory of Planned Behavior
UR - http://www.scopus.com/inward/record.url?scp=85132046461&partnerID=8YFLogxK
U2 - 10.1145/3524338.3524382
DO - 10.1145/3524338.3524382
M3 - Conference contribution
AN - SCOPUS:85132046461
T3 - ACM International Conference Proceeding Series
SP - 108
EP - 114
BT - IEIM 2022 - 2022 3rd International Conference on Industrial Engineering and Industrial Management
PB - Association for Computing Machinery
Y2 - 12 January 2022 through 14 January 2022
ER -