TY - JOUR
T1 - Determinant factors of mobile investment app users among generation Z Indonesia
AU - Hanif, Hidjra
AU - Nadlifatin, Reny
AU - Hutama, Rizal Risnanda
AU - Ali, Achmad Holil Noor
AU - Persada, Satria Fadil
N1 - Publisher Copyright:
© 2024 Institute of Advanced Engineering and Science. All rights reserved.
PY - 2024/6
Y1 - 2024/6
N2 - Generation Z, alternatively referred to as the digital native generation, is distinguished by its profound immersion in technological progress. This study elucidates the determinants of generation Z's technological improvement in mobile investing application usage (MIA). As the instrument for factors analysis, the modified unified theory of acceptance and use of technology-2 (UTAUT-2) technique was implemented. The presented hypotheses were validated through the application of structural equation modeling (SEM) to the data acquired from 280 respondents via online questionnaires. The research revealed that trust, habit, performance expectation, and perceived risk had a substantial impact on the behavioral intention of Generation Z to utilize MIA. Furthermore, actual usage behavior is notably influenced by habit and behavioral intention, whereas gender acts as a substantial moderator in relation to performance expectancy and price value variables.
AB - Generation Z, alternatively referred to as the digital native generation, is distinguished by its profound immersion in technological progress. This study elucidates the determinants of generation Z's technological improvement in mobile investing application usage (MIA). As the instrument for factors analysis, the modified unified theory of acceptance and use of technology-2 (UTAUT-2) technique was implemented. The presented hypotheses were validated through the application of structural equation modeling (SEM) to the data acquired from 280 respondents via online questionnaires. The research revealed that trust, habit, performance expectation, and perceived risk had a substantial impact on the behavioral intention of Generation Z to utilize MIA. Furthermore, actual usage behavior is notably influenced by habit and behavioral intention, whereas gender acts as a substantial moderator in relation to performance expectancy and price value variables.
KW - Determinant Factors Generation Z Mobile investment application Structural equation modelling UTAUT-2
UR - http://www.scopus.com/inward/record.url?scp=85190983927&partnerID=8YFLogxK
U2 - 10.11591/ijece.v14i3.pp3073-3083
DO - 10.11591/ijece.v14i3.pp3073-3083
M3 - Article
AN - SCOPUS:85190983927
SN - 2088-8708
VL - 14
SP - 3073
EP - 3083
JO - International Journal of Electrical and Computer Engineering
JF - International Journal of Electrical and Computer Engineering
IS - 3
ER -