Determinants of Students’ Intention to Continue Using Online Private Tutoring: An Expectation-Confirmation Model (ECM) Approach

Satria Fadil Persada*, Bobby Ardiansyah Miraja, Reny Nadlifatin, Prawira Fajarindra Belgiawan, A. A.N. Perwira Redi, Shu Chiang Lin

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

Despite the debates surrounding online private tutoring, most scholars agree that the private tutor approach provides much positive insight to be adopted. The pre-sent study measures the students' intention in using online private tutoring. The measurement was conducted with a structural equation model analysis. The ex-pectation confirmation model was used as the measurement instrument. A total of 150 students across Indonesia were analyzed as the case study. Five hypotheses were proposed to be tested. The result highlights the acceptance of most hypotheses except for the fourth hypothesis. Confirmation to Perceived Useful-ness is revealed to have the most substantial relationship. Perceived Usefulness is revealed to be a significant predictor of Continuance Intention with the mediation of Satisfaction. The insight in this study can help online private tutoring providers improve the service and public education to narrow the gap between the ad-vancement of the private sector in education and the educational sector as a whole. Further discussion and implications were also presented in this study.

Original languageEnglish
Pages (from-to)1081-1094
Number of pages14
JournalTechnology, Knowledge and Learning
Volume27
Issue number4
DOIs
Publication statusPublished - Dec 2022

Keywords

  • Continuance intention
  • Expectation-confirmation model
  • Online private tutoring
  • SEM

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