Determining factors affecting customer intention to use rooftop solar photovoltaics in Indonesia

Dafit Bagus Maha Bekti, Yogi Tri Prasetyo*, Anak Agung Ngurah Perwira Redi, Arif S. Budiman, I. Made Putra Loka Mandala, Angga Ranggana Putra, Satria Fadil Persada, Reny Nadlifatin, Michael Nayat Young

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

24 Citations (Scopus)

Abstract

Many developing countries on the equator, including Indonesia, have the potential for renewable and sustainable resources, such as solar energy. However, despite the enormous potential, the adoption level remains low. Previously, several studies discussed the potential, the feasibility, and the supporting policy of this technology, but none have been discussed from the customers’ perspective on a national scale. Therefore, this study attempts to determine the factors affecting the customers’ intention to use solar photovoltaics in Indonesia to develop a sustainable circular supply chain for renewable energy. This investigation was conducted based on integrating the unified theory of acceptance and use of technology 2 (UTAUT2) and the theory of planned behaviour (TPB). Furthermore, an online questionnaire was successfully distributed with a total of 208 participants. Structural equation modeling (SEM) was utilized to derive the causal relationships of the proposed hypotheses. The results indicated that price value (PV) has a positive relationship and a significant influence on attitude toward use (ATU), which leads to the behavioral intention (BI) to make the construct the most affecting factor. This is the first comprehensive study to analyze the intention to use rooftop solar panels based on the UTAUT2 and TPB framework. The successful approach to support photovoltaic use will bring less waste and strengthen the circular supply chain to support sustainable development.

Original languageEnglish
Article number280
JournalSustainability (Switzerland)
Volume14
Issue number1
DOIs
Publication statusPublished - 1 Jan 2022

Keywords

  • Circular supply chain
  • Solar photovoltaic
  • Sustainability development
  • UTAUT2

Fingerprint

Dive into the research topics of 'Determining factors affecting customer intention to use rooftop solar photovoltaics in Indonesia'. Together they form a unique fingerprint.

Cite this