TY - JOUR
T1 - Discovering the importance of halal tourism for Indonesian Muslim travelers
T2 - perceptions and behaviors when traveling to a non-Muslim destination
AU - Wibawa, Berto Mulia
AU - Pranindyasari, Chelsia
AU - Bhawika, Gita Widi
AU - Mardhotillah, Rachma Rizqina
N1 - Publisher Copyright:
© 2021, Emerald Publishing Limited.
PY - 2023/1/2
Y1 - 2023/1/2
N2 - Purpose: This research aims to identify halal attributes for Indonesian Muslim tourists that can create a destination image, revisit intention and recommendation intention. Indonesia has the largest Muslim population in the world and their Muslim tourists who frequently visit non-Muslim countries. This is a great opportunity for non-Muslim countries to improve halal tourism services. Design/methodology/approach: Data was collected through a panel of recruited online sampling on 268 Indonesian Muslim tourists who had visited non-Muslim countries. Structural equation modeling analysis is used to investigate the impact of halal tourism attributes on destination images and behavioral intentions. Findings: This study found the five halal tourism attributes that had a positive and significant impact on affective destination image, overall destination image, revisit intention and recommendation intention. Practical implications: Halal tourism attributes can be used as a basis for marketing strategies of tourism bureaus to create a destination image, increase intention to revisit and provide effective word-of-mouth recommendations based on Muslim tourists needs. Originality/value: To the best of the authors’ knowledge, this is the first study to analyze the main needs for halal tourism of Indonesian Muslim tourists when traveling to non-Muslim countries. Our study contributes to the halal tourism literature, along with having implications for non-Muslim tourism bureaus and halal tourism teaching and practice.
AB - Purpose: This research aims to identify halal attributes for Indonesian Muslim tourists that can create a destination image, revisit intention and recommendation intention. Indonesia has the largest Muslim population in the world and their Muslim tourists who frequently visit non-Muslim countries. This is a great opportunity for non-Muslim countries to improve halal tourism services. Design/methodology/approach: Data was collected through a panel of recruited online sampling on 268 Indonesian Muslim tourists who had visited non-Muslim countries. Structural equation modeling analysis is used to investigate the impact of halal tourism attributes on destination images and behavioral intentions. Findings: This study found the five halal tourism attributes that had a positive and significant impact on affective destination image, overall destination image, revisit intention and recommendation intention. Practical implications: Halal tourism attributes can be used as a basis for marketing strategies of tourism bureaus to create a destination image, increase intention to revisit and provide effective word-of-mouth recommendations based on Muslim tourists needs. Originality/value: To the best of the authors’ knowledge, this is the first study to analyze the main needs for halal tourism of Indonesian Muslim tourists when traveling to non-Muslim countries. Our study contributes to the halal tourism literature, along with having implications for non-Muslim tourism bureaus and halal tourism teaching and practice.
KW - Behavior intention
KW - Destination image
KW - Halal tourism attributes
KW - Halal tourism marketing
KW - Muslim tourist
KW - Sustainable tourism
UR - http://www.scopus.com/inward/record.url?scp=85111945705&partnerID=8YFLogxK
U2 - 10.1108/JIMA-07-2020-0210
DO - 10.1108/JIMA-07-2020-0210
M3 - Article
AN - SCOPUS:85111945705
SN - 1759-0833
VL - 14
SP - 61
EP - 81
JO - Journal of Islamic Marketing
JF - Journal of Islamic Marketing
IS - 1
ER -