Do Market Orientation and Supply Chain Relationship Matter in Building Innovative Capability in Trucking Business?

The innovative capability is a unique resource that enable companies to deliver a superior performance. It is also an essential resource to have for trucking companies, but not many studies have addressed this issue, especially in the service sector. This study investigates the factors influencing the trucking company's innovative capability, including market orientation and supply chain relationships through a case study. The factors and their indicators were obtained through extensive literature review. These factors were validated through the interview involving executives from five trucking companies. The study reveals that all the indicators obtained from the literature were considered valid and will therefore be used to develop survey instruments.