Effect of environmental knowledge and concern toward attitude of green home buyers’ intention in Surabaya

M. Wijayaningtyas, Ibrahim Sipan, C. W. Wai

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

Understanding consumers’ buying behaviour, as one of the important elements for green homes market growing, could increase green homes development in Surabaya. From previous studies in consumers’ buying behaviour of green products shows that they were influenced by Environmental Knowledge (EK), Environmental Concerns (ECs), and attitude. Meanwhile, attitude affects a person’s intention to perform behaviour; in the context of this paper is the behaviour of green home consumers’. Therefore, this study has an objective to examine the effect of EK and concern toward attitude on green home buyers’ intention. The data collection has gathered from 240 prospective home buyers. The findings of this study; first, the model shows that the measured variables is fit to empirical data in the field. Second, that EC has strong significant than EK toward attitude. Third, attitude toward green home has significant effect toward green home buyers’ intention.

Original languageEnglish
Title of host publicationKnowledge, Service, Tourism and Hospitality - Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism and Hospitality, SERVE 2015
EditorsFord Lumban Gaol, Fonny Hutagalung, Abd Razak Zakaria, Zuwati Hasim
PublisherCRC Press/Balkema
Pages167-172
Number of pages6
ISBN (Print)9781138029200
DOIs
Publication statusPublished - 2016
Externally publishedYes
Event3rd International Conference on Management and Technology in Knowledge, Service, Tourism and Hospitality, SERVE 2015 - Bandung, Indonesia
Duration: 1 Aug 20152 Aug 2015

Publication series

NameKnowledge, Service, Tourism and Hospitality - Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism and Hospitality, SERVE 2015

Conference

Conference3rd International Conference on Management and Technology in Knowledge, Service, Tourism and Hospitality, SERVE 2015
Country/TerritoryIndonesia
CityBandung
Period1/08/152/08/15

Fingerprint

Dive into the research topics of 'Effect of environmental knowledge and concern toward attitude of green home buyers’ intention in Surabaya'. Together they form a unique fingerprint.

Cite this