Enhancing E-commerce Fashion Fitting with Low-Cost Augmented and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) have significant potential to transform the Ecommerce fashion industry by addressing the limitations of conventional product visualization methods, which often rely on static images or insufficient descriptions. This study explores the feasibility of a low-cost AR/VR solution using Google Cardboard to enhance user engagement and satisfaction in online fashion shopping. We evaluate whether immersive technologies can bridge the gap between customer expectations and delivered products by enabling realistic virtual try-ons in an accessible and affordable manner. A mixed-methods approach was employed, combining qualitative feedback with quantitative metrics, including the NASA Task Load Index (NASA TLX), to assess user experience and cognitive load. Twelve participants (aged 20-40) compared their shopping experiences using Google Cardboardbased AR/VR against conventional E-commerce methods. Results demonstrate that AR/VR significantly improves user engagement and satisfaction while maintaining low cognitive effort, validating its potential as a scalable solution for digital retail. This study contributes empirical evidence on the effectiveness of low-cost immersive technologies in E-commerce and proposes directions for future optimization, emphasizing affordability and usercentric design.