Entrepreneurship Education Through Mobile Augmented Reality for Introducing SMEs in Higher Education

Entrepreneurship Education through Augmented Reality can give advantages in the learning process. This article aims to assess the development of Mobile Augmented Reality to introduce SMEs to college students. In the indication process, we used a mixed exploratory method. The needs of students in the learning process are carried out through a qualitative approach with interviews. We identify the effectiveness of Mobile Augmented Reality through a quantitative approach, namely surveys and tests. Our findings show that 77% of students give an opinion that Mobile Augmented Reality is effective. Also, student learning outcomes show an increase at posttest. Our research confirms that students' experience as users is essential for adopting Mobile Augmented Reality in the learning process.