Examining Gen-Z Intention to Participate in Deposit Refund Systems: A Convergent Mixed-Method Study in Indonesia

Muhamad Rachmat Gunawan*, Febriliyan Samopa, Ahmad Mukhlason

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The rising environmental challenges in waste management have prompted an urgent need for effective recycling initiatives. This study investigates the intention of Generation Z (Gen-Z) in Indonesia to participate in a Deposit Refund System (DRS), a system aimed at promoting recycling behaviors. Using a convergent mixed-method approach, quantitative data from 228 respondents were analyzed via Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess relationships between intention, distrust, environmental concern, and behavioral intention. Qualitative data analysis, employing vector embedding and k-means clustering, revealed key patterns and themes in Gen-Z's attitudes. Integration of qualitative and quantitative results through PLS-SEM provided a comprehensive understanding of Gen-Z motivations towards environmental sustainability. The results show that environmental concern positively impacts behavioral intention, while distrust was found to be statistically insignificant. This study offers practical and academic insights for policymakers to design more effective DRS initiatives. Future research could explore the long-term behavioral shifts resulting from DRS participation and the role of digital platforms in enhancing engagement.

Original languageEnglish
Title of host publication2024 7th International Conference on Vocational Education and Electrical Engineering
Subtitle of host publicationCharting the Course of Artificial Technology in Sustainable Society, ICVEE 2024
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages83-89
Number of pages7
ISBN (Electronic)9798331505103
DOIs
Publication statusPublished - 2024
Event7th International Conference on Vocational Education and Electrical Engineering, ICVEE 2024 - Hybrid, Malang, Indonesia
Duration: 30 Oct 202431 Oct 2024

Publication series

Name2024 7th International Conference on Vocational Education and Electrical Engineering: Charting the Course of Artificial Technology in Sustainable Society, ICVEE 2024

Conference

Conference7th International Conference on Vocational Education and Electrical Engineering, ICVEE 2024
Country/TerritoryIndonesia
CityHybrid, Malang
Period30/10/2431/10/24

Keywords

  • Deposit Refund System
  • Distrust
  • Environmental Concern
  • Waste Management

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