Experimenting with innovative content for web-based technology in the complex islamic sharia market: The influence of quality and credibility on sharia hotel business

The investigation into sharia hotel websites is highly relevant for Muslim tourists, particularly because the strict regulations governing their choices necessitate detailed information to aid in their decision-making when renting hotels online. The aim of this study is to examine the impact of information quality, source credibility, and review credibility on consumers' intentions to use online platforms for renting sharia hotels. The study uses multivariate data analysis by Structural Equation Modeling (SEM) and experimental analysis by T-tests. The total of seven hypotheses were tested. The first finding reveals significant positive influences of both source credibility and review credibility on the intention to rent. The total of two hypotheses from SEM are validated and one is rejected. The second finding indicates a notable difference between low and high treatment conditions in the experiments. Thus, the four hypotheses related to T-tests are validated. The total of 11 managerial implications are suggested to improve and give the impact in the sharia hotel industry practice.