Exploratory Factor Analysis of Electric Cars’ Purchase Intention: A Lesson from Indonesian Consumers

Transportation sector faced significant challenges, particularly in addressing environmental concerns. Electric cars were seen as a sustainable mobility solution. This study aims to analyze the motivations influencing electric cars’ purchase intention. The research model is extended from Theory of Planned Behavior, which combined with hedonic and utilitarian motivations as antecedents. The findings indicate that utilitarian motivation significantly affects environmental attitude, which subsequently mediates its influence on electric cars’ purchase intention. In contrast, hedonic motivation impacts environmental attitude but does not have a direct effect on electric cars’ purchase intention. Environmental consciousness influences hedonic motivation without directly affecting electric cars’ purchase intention. Practically, companies are advised to emphasize utilitarian benefits in their marketing strategies, while policymakers are encouraged to strengthen financial incentives and develop supporting infrastructure to accelerate electric cars’ adoption in Indonesia.