Exploring Backlinks Profile in Defining Metrics for Enhancing University Websites Visibility Ranking

Ika Nurkasanah, Radityo Prasetianto Wibowo, Rahmatsyam Lakoro, Umi Laili Yuhana, M. Farrel Arrizal Kusuma, Muh Ichlasul Amal, Siti Aminatus Zehroh, Aura Febriyanti Puspa Sari, Nurina Azyyati Riski, Tommy Nuril Hudha

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Webometrics Ranking focuses on the Open Access Initiative, where the web content impact/visibility category has the greatest weight. As webometrics committee does not publish the exact formula on visibility ranking calculation, authors conducted an in-depth exploration of the factors that affect the visibility assessment. Authors crawl data on the best three university in the world, best three and three lowest visibility ranking in Indonesia using Ahrefs tools. The exploration results found that universities with high DR and UR also have high visibility ranks. The backlinks are distributed quite a lot and consistently in the URL rating of 21-90 (for the best three visibility rank in Indonesia's and world's universities) while the three lowest has a URL Rating distribution of 11-20. On the other hand, most of the referring domains that refer to Indonesian universities are carried out by the press channels of Tirto and Tribunnews.

Original languageEnglish
Title of host publicationProceeding of the International Conference on Computer Engineering, Network and Intelligent Multimedia, CENIM 2022
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages283-289
Number of pages7
ISBN (Electronic)9781665476508
DOIs
Publication statusPublished - 2022
Event2022 International Conference on Computer Engineering, Network and Intelligent Multimedia, CENIM 2022 - Surabaya, Indonesia
Duration: 22 Nov 202223 Nov 2022

Publication series

NameProceeding of the International Conference on Computer Engineering, Network and Intelligent Multimedia, CENIM 2022

Conference

Conference2022 International Conference on Computer Engineering, Network and Intelligent Multimedia, CENIM 2022
Country/TerritoryIndonesia
CitySurabaya
Period22/11/2223/11/22

Keywords

  • Ahrefs
  • backlinks
  • content grouping
  • visibility rank
  • webometrics

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