Exploring the Impact of Social Media Usage on Filipino Students’ Learning Outcomes during the COVID-19 Pandemic

In recent years, the role of social media has shifted from simple socialization to collaborative engagement, a transformation underscored by the global impact of the COVID-19 pandemic on education. This study delves into the factors influencing Filipino students’ behavioral intention to use social media and its implications for academic performance across Secondary to tertiary levels. Employing a conceptual model rooted in the Unified Theory of Acceptance and Use of Technology (UTAUT), enriched with intrinsic value, the research adopts a purposive sampling method, involving a total of 388 students from secondary and tertiary levels. Utilizing Structural Equation Modeling (SEM) in IBM SPSS AMOS version 26, the study assesses and validates the hypothesized model. Results found that social influence emerges as the most significant factor in behavioral intention, followed by intrinsic value, facilitating conditions, and performance expectancy, while effort expectancy lacks significance. These findings deepen our understanding of social media’s educational role and its impact on the learning outcomes of Filipino students. These findings deepen understanding of social media’s educational role and its implications for the learning outcomes of students.