Factors Affecting Filipino Consumer Behavior with Korean Products and Services: An Extended Theory of Planned Behavior Approach

Cristel Joy G. Cayaban, Yogi Tri Prasetyo*, Satria Fadil Persada, Klint Allen Mariñas, Reny Nadlifatin, Rianina D. Borres, Ma Janice J. Gumasing

*Corresponding author for this work

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