Geo-Marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia’s Post-COVID Recovery Strategy

Janti Gunawan*, Aise Kim, Amien Widodo, Muhamad Azlian Kautsar

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

This chapter investigates the marine tourism conditions in Indonesia before the COVID-19 pandemic and identifies the potential and challenges for developing sustainable geo-marine tourism as a tool for recovering from the COVID-19 pandemic crisis, while building the path to serve luxury yachters. Specifically, this chapter presents a conceptual model on how geo-marine tourism can be differentiated as a new marine product for luxury yacht tourist markets, who seek unique marine experience with additional value to community development. This chapter suggests key strategies to maximize socio-economic benefits of sustainable marine tourism through collaboration among stakeholders and adopting a participatory management approach, including geo-marine tourism as part of product differentiation strategies for yacht tourists, collaboration for human resource development, local enterprise development and streamlining the geo-marine tourism policies at the local level with the goal of strengthening both domestic and international yacht tourism.

Original languageEnglish
Title of host publicationLuxury Yachting
Subtitle of host publicationPerspectives on Tourism, Practice and Context
PublisherSpringer International Publishing
Pages155-172
Number of pages18
ISBN (Electronic)9783030864064
ISBN (Print)9783030864057
DOIs
Publication statusPublished - 1 Jan 2021

Keywords

  • COVID-19 pandemic recovery
  • Geo-tourism
  • Indonesia
  • Luxury yacht
  • Marine tourism

Fingerprint

Dive into the research topics of 'Geo-Marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia’s Post-COVID Recovery Strategy'. Together they form a unique fingerprint.

Cite this