Goals of Customer Relationship Management in Hospitals based on the Customer Life Cycle: A systematic literature review

Tita Ayu Rospricilia, Mudjahidin

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

From a healthcare environment perspective, customer relationship management (CRM) is defined as an approach to managing patient relationships to build good relationships. To keep finances in balance, hospitals need to manage customer relationships. Much research on CRM has made significant progress in areas such as telecommunications, banking, and manufacturing, but research specific to the hospital environment is very limited. This systematic review aims to categorize, summarize, synthesize, and assess research on CRM in hospitals. This study uses a systematic literature review technique that starts by compiling research questions, the search process, study selection, conducting a review, analysis, synthesis, and reporting. The result of this research is a synthesis of 30 articles that were analyzed based on research goals and research approach. As much as 27% of CRM in the study was used for customer acquisition, 40% for customer retention, and 33% for customer conversion.

Original languageEnglish
Title of host publication2022 International Seminar on Application for Technology of Information and Communication
Subtitle of host publicationTechnology 4.0 for Smart Ecosystem: A New Way of Doing Digital Business, iSemantic 2022
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages89-94
Number of pages6
ISBN (Electronic)9781665488396
DOIs
Publication statusPublished - 2022
Event2022 International Seminar on Application for Technology of Information and Communication, iSemantic 2022 - Semarang, Indonesia
Duration: 17 Sept 202218 Sept 2022

Publication series

Name2022 International Seminar on Application for Technology of Information and Communication: Technology 4.0 for Smart Ecosystem: A New Way of Doing Digital Business, iSemantic 2022

Conference

Conference2022 International Seminar on Application for Technology of Information and Communication, iSemantic 2022
Country/TerritoryIndonesia
CitySemarang
Period17/09/2218/09/22

Keywords

  • CRM
  • customer relationship management
  • healthcare environment
  • hospital
  • systematic literature review

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