How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi

Satria Fadil Persada; Yogi Tri Prasetyo; I. Gusti Ayu Pramoedya Maharani; Bahalwan Apriyansyah; Ardvin K.S. Ong; Michael Nayat Young; Reny Nadlifatin; Etsa Astridya Setiyati; Mardhatillah Shanti; Riesta Devi Kumalasari; Sahnaz Ubud; Raden Aditya Kristamtomo Putra; Helena Hanindya Kartika Putri; Gilbert Aldrich Gunawan; Ida Bagus Ananta Wijaya; Asih Zunaidah; Gabriella Sagita Putri; Yuventia Prisca; Anak Agung Ngurah Perwira Redi; Mohammad Razif

doi:10.3390/su15021440

How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi

Satria Fadil Persada^*, Yogi Tri Prasetyo^*, I. Gusti Ayu Pramoedya Maharani, Bahalwan Apriyansyah, Ardvin K.S. Ong, Michael Nayat Young, Reny Nadlifatin, Etsa Astridya Setiyati, Mardhatillah Shanti, Riesta Devi Kumalasari, Sahnaz Ubud, Raden Aditya Kristamtomo Putra, Helena Hanindya Kartika Putri, Gilbert Aldrich Gunawan, Ida Bagus Ananta Wijaya, Asih Zunaidah, Gabriella Sagita Putri, Yuventia Prisca, Anak Agung Ngurah Perwira Redi, Mohammad Razif

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

1 Citation (Scopus)

Abstract

Ecotourism is an alternative to conventional tourism where tourists can enjoy natural scenery by prioritizing conservation aspects as a form of expressing responsibility to the environment. There are several popular ecotourism sites in Indonesia, one of which is Banyuwangi Regency, which was the world winner of the 12th United Nations World Tourism Organization (UNWTO) awards. This study was conducted to analyze the factors that influence the behavioral intention of tourists to ecotourism at Banyuwangi Regency. By knowing the factors influencing behavioral intention, tourism managers and local governments can gain better insight into strategies that can be adopted to increase consumers’ positive intention toward ecotourism. This research was conducted with multivariate structural equation modeling (SEM), and twelve hypotheses were tested. A total of 344 respondents participated. Six accepted hypotheses were revealed. A positive and significant influence was found on the subjective norm and destination image variables on ecotourism behavioral intention. The analysis found a positive and significant effect between ecotourism self-identity and subjective norm variables. Other results found that the biosphere value had a positive and significant effect on the environmental attitude, and the future time perspective and destination image variables were found to have a positive and significant effect on the environmental concern variable. Most respondents in this study admitted that they are individuals who have a love for nature and are willing to dispose of their garbage in its proper place. Further theoretical and practical implications were described.

Original language	English
Article number	1440
Journal	Sustainability (Switzerland)
Volume	15
Issue number	2
DOIs	https://doi.org/10.3390/su15021440
Publication status	Published - Jan 2023

Keywords

SEM
behavioral
ecotourism
intention
tourists

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.3390/su15021440

Cite this

Persada, S. F., Prasetyo, Y. T., Maharani, I. G. A. P., Apriyansyah, B., Ong, A. K. S., Young, M. N., Nadlifatin, R., Setiyati, E. A., Shanti, M., Kumalasari, R. D., Ubud, S., Putra, R. A. K., Putri, H. H. K., Gunawan, G. A., Wijaya, I. B. A., Zunaidah, A., Putri, G. S., Prisca, Y., Redi, A. A. N. P., & Razif, M. (2023). How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi. Sustainability (Switzerland), 15(2), Article 1440. https://doi.org/10.3390/su15021440

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title = "How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi",

abstract = "Ecotourism is an alternative to conventional tourism where tourists can enjoy natural scenery by prioritizing conservation aspects as a form of expressing responsibility to the environment. There are several popular ecotourism sites in Indonesia, one of which is Banyuwangi Regency, which was the world winner of the 12th United Nations World Tourism Organization (UNWTO) awards. This study was conducted to analyze the factors that influence the behavioral intention of tourists to ecotourism at Banyuwangi Regency. By knowing the factors influencing behavioral intention, tourism managers and local governments can gain better insight into strategies that can be adopted to increase consumers{\textquoteright} positive intention toward ecotourism. This research was conducted with multivariate structural equation modeling (SEM), and twelve hypotheses were tested. A total of 344 respondents participated. Six accepted hypotheses were revealed. A positive and significant influence was found on the subjective norm and destination image variables on ecotourism behavioral intention. The analysis found a positive and significant effect between ecotourism self-identity and subjective norm variables. Other results found that the biosphere value had a positive and significant effect on the environmental attitude, and the future time perspective and destination image variables were found to have a positive and significant effect on the environmental concern variable. Most respondents in this study admitted that they are individuals who have a love for nature and are willing to dispose of their garbage in its proper place. Further theoretical and practical implications were described.",

keywords = "SEM, behavioral, ecotourism, intention, tourists",

author = "Persada, {Satria Fadil} and Prasetyo, {Yogi Tri} and Maharani, {I. Gusti Ayu Pramoedya} and Bahalwan Apriyansyah and Ong, {Ardvin K.S.} and Young, {Michael Nayat} and Reny Nadlifatin and Setiyati, {Etsa Astridya} and Mardhatillah Shanti and Kumalasari, {Riesta Devi} and Sahnaz Ubud and Putra, {Raden Aditya Kristamtomo} and Putri, {Helena Hanindya Kartika} and Gunawan, {Gilbert Aldrich} and Wijaya, {Ida Bagus Ananta} and Asih Zunaidah and Putri, {Gabriella Sagita} and Yuventia Prisca and Redi, {Anak Agung Ngurah Perwira} and Mohammad Razif",

note = "Publisher Copyright: {\textcopyright} 2023 by the authors.",

year = "2023",

month = jan,

doi = "10.3390/su15021440",

language = "English",

volume = "15",

journal = "Sustainability (Switzerland)",

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Persada, SF, Prasetyo, YT, Maharani, IGAP, Apriyansyah, B, Ong, AKS, Young, MN, Nadlifatin, R, Setiyati, EA, Shanti, M, Kumalasari, RD, Ubud, S, Putra, RAK, Putri, HHK, Gunawan, GA, Wijaya, IBA, Zunaidah, A, Putri, GS, Prisca, Y, Redi, AANP & Razif, M 2023, 'How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi', Sustainability (Switzerland), vol. 15, no. 2, 1440. https://doi.org/10.3390/su15021440

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T1 - How Tourists Reacted to Ecotourism during COVID-19

T2 - Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi

AU - Persada, Satria Fadil

AU - Prasetyo, Yogi Tri

AU - Maharani, I. Gusti Ayu Pramoedya

AU - Apriyansyah, Bahalwan

AU - Ong, Ardvin K.S.

AU - Young, Michael Nayat

AU - Nadlifatin, Reny

AU - Setiyati, Etsa Astridya

AU - Shanti, Mardhatillah

AU - Kumalasari, Riesta Devi

AU - Ubud, Sahnaz

AU - Putra, Raden Aditya Kristamtomo

AU - Putri, Helena Hanindya Kartika

AU - Gunawan, Gilbert Aldrich

AU - Wijaya, Ida Bagus Ananta

AU - Zunaidah, Asih

AU - Putri, Gabriella Sagita

AU - Prisca, Yuventia

AU - Redi, Anak Agung Ngurah Perwira

AU - Razif, Mohammad

PY - 2023/1

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N2 - Ecotourism is an alternative to conventional tourism where tourists can enjoy natural scenery by prioritizing conservation aspects as a form of expressing responsibility to the environment. There are several popular ecotourism sites in Indonesia, one of which is Banyuwangi Regency, which was the world winner of the 12th United Nations World Tourism Organization (UNWTO) awards. This study was conducted to analyze the factors that influence the behavioral intention of tourists to ecotourism at Banyuwangi Regency. By knowing the factors influencing behavioral intention, tourism managers and local governments can gain better insight into strategies that can be adopted to increase consumers’ positive intention toward ecotourism. This research was conducted with multivariate structural equation modeling (SEM), and twelve hypotheses were tested. A total of 344 respondents participated. Six accepted hypotheses were revealed. A positive and significant influence was found on the subjective norm and destination image variables on ecotourism behavioral intention. The analysis found a positive and significant effect between ecotourism self-identity and subjective norm variables. Other results found that the biosphere value had a positive and significant effect on the environmental attitude, and the future time perspective and destination image variables were found to have a positive and significant effect on the environmental concern variable. Most respondents in this study admitted that they are individuals who have a love for nature and are willing to dispose of their garbage in its proper place. Further theoretical and practical implications were described.

AB - Ecotourism is an alternative to conventional tourism where tourists can enjoy natural scenery by prioritizing conservation aspects as a form of expressing responsibility to the environment. There are several popular ecotourism sites in Indonesia, one of which is Banyuwangi Regency, which was the world winner of the 12th United Nations World Tourism Organization (UNWTO) awards. This study was conducted to analyze the factors that influence the behavioral intention of tourists to ecotourism at Banyuwangi Regency. By knowing the factors influencing behavioral intention, tourism managers and local governments can gain better insight into strategies that can be adopted to increase consumers’ positive intention toward ecotourism. This research was conducted with multivariate structural equation modeling (SEM), and twelve hypotheses were tested. A total of 344 respondents participated. Six accepted hypotheses were revealed. A positive and significant influence was found on the subjective norm and destination image variables on ecotourism behavioral intention. The analysis found a positive and significant effect between ecotourism self-identity and subjective norm variables. Other results found that the biosphere value had a positive and significant effect on the environmental attitude, and the future time perspective and destination image variables were found to have a positive and significant effect on the environmental concern variable. Most respondents in this study admitted that they are individuals who have a love for nature and are willing to dispose of their garbage in its proper place. Further theoretical and practical implications were described.

KW - SEM

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KW - ecotourism

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How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi

Abstract

Keywords

UN SDGs

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Bina Nusantara University Researchers Have Published New Study Findings on Sustainability Research (How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi)

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How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi

Abstract

Keywords

UN SDGs

Access to Document

Other files and links

Fingerprint

Press/Media

Bina Nusantara University Researchers Have Published New Study Findings on Sustainability Research (How Tourists Reacted to Ecotourism during COVID-19: Insights on Its Sustainability from a Multivariate Analysis Based on the Case of Banyuwangi)

Cite this