Implementation of gamification to improve blood donors by peer motivation application

Blood is a necessary thing in life especially when in an accident, illnesses, blood disorders, surgeries, and other things. However, the lack of blood stock can be an inhibitor that causes more critical condition of patient, even causing death if the patient is late getting blood transfusion. Indonesia needs about 4.8 million bags of blood each year. Unfortunately, the blood stock in Indonesia only reaches 3.8 million per year. Indonesians who qualified as donors should be able to fulfill the needs of blood donors in Indonesia. Altruism's behavior, such as donating blood, willing to help others voluntarily can be a unique but extraordinary power to solve the problem of blood deficiency in Indonesia. In this study will be explained about the development of applications that can facilitate users to motivate each other doing voluntarily and routinely blood donors, by gamification concept. Based on the results of user acceptance test, the application can be received well by users as a whole, but it still requires some improvements in terms of functionality, as well as the display and content and gamification on the application successfully gives trigger indirectly to the user to do blood donors routinely. Users will get more enjoyable experience and make it easier to do blood donors routinely.