Improving the intensity of sales through digital banking: The case of Indonesian banking behaviour

Janita Sembiring Meliala*, Puti Sinansari

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


The number of banks in Indonesia is increasing as the Indonesian market competes for more in the global economy. Competitive pressure requires the bank to improve its performance. Banking health refers to the state of the bank and its organisational model. This research explored Indonesian banking behaviour based on a sample of 78 banks from which panel data were collected from 2008 to 2017. The panel data regression analysis showed that Indonesian banking behaviour was determined by the intensity of sales (SELL). This is influenced by the number of bank branches or the ability of the bank to reach consumers in Indonesia (SHARE). The coefficient value of 2.16 indicates the positive relationship between SHARE and SELL. The ability to approach consumers all over Indonesia is not only determined by the number of bank branches but also how banks can direct their technology spendings such as interactive websites, applications and electronic banking systems to secure and increase its customer base.

Original languageEnglish
Pages (from-to)359-367
Number of pages9
JournalPertanika Journal of Social Science and Humanities
Publication statusPublished - 2020
Externally publishedYes


  • Banking behaviour
  • Digital era
  • The intensity of sales


Dive into the research topics of 'Improving the intensity of sales through digital banking: The case of Indonesian banking behaviour'. Together they form a unique fingerprint.

Cite this