LPG has been an essential part of every Filipino household because of its application for cooking. For years to come, demand for LPG in the Philippines, particularly in Luzon, is expected to continuously increase. This study aimed to derive the influence of branding to customer preference of Filipino LPG-user households by utilizing conjoint analysis. The study considered a total of 7 attributes, namely brand, price, free installation service, delivery time, tank appearance, regulator type and weight. The study found that brand was the most important factor for consumers. It was followed by tank appearance, price, free installation service, regulator type, delivery time, and weight. The results can help in developing marketing plans for LPG retailers to improve their appeal to customers and ultimately increase their market share.