TY - JOUR
T1 - Intention to use buy online-pickup in store of coffee shop
AU - Mudjahidin,
AU - Fatika, Herninta Lagoon
AU - Aristio, Andre Parvian
AU - Junaedi, Lukman
N1 - Publisher Copyright:
© 2021 The Authors. Published by Elsevier B.V.
PY - 2021
Y1 - 2021
N2 - Buy Online Pick-up in Store (BOPS) is buying products online and taking them offline. Problems faced by coffee shop companies in current condition BOPS services avoid the risks and doubts when shopping online so that the proper steps are needed to improve their performance. Therefore, this research aims to identify and analyze any risk factors that affect BOPS services' intention by expounding the individual model customer. Thus, it can develop high-quality services to users so that coffee shops can maintain their existence. The research method used is Structural Equation Modelling (SEM) through distributions of the questionnaires to 304 respondents using BOPS services on Coffee shop Mobile applications in Java, Indonesia. This research shows that BOPS service significantly affects in terms of use intention that is by advantage and convenience. Thus, future development in BOPS services can be proposed to be better and can maintain their performance. The benefits of research results can refer to further research studies and provide strategic advice that is very useful for developing BOPS services in the coffee shops.
AB - Buy Online Pick-up in Store (BOPS) is buying products online and taking them offline. Problems faced by coffee shop companies in current condition BOPS services avoid the risks and doubts when shopping online so that the proper steps are needed to improve their performance. Therefore, this research aims to identify and analyze any risk factors that affect BOPS services' intention by expounding the individual model customer. Thus, it can develop high-quality services to users so that coffee shops can maintain their existence. The research method used is Structural Equation Modelling (SEM) through distributions of the questionnaires to 304 respondents using BOPS services on Coffee shop Mobile applications in Java, Indonesia. This research shows that BOPS service significantly affects in terms of use intention that is by advantage and convenience. Thus, future development in BOPS services can be proposed to be better and can maintain their performance. The benefits of research results can refer to further research studies and provide strategic advice that is very useful for developing BOPS services in the coffee shops.
KW - BOPS
KW - Buy online pick-up in store
KW - Coffe shop
KW - Intention to use
KW - Structural equation modeling
UR - http://www.scopus.com/inward/record.url?scp=85123775043&partnerID=8YFLogxK
U2 - 10.1016/j.procs.2021.12.177
DO - 10.1016/j.procs.2021.12.177
M3 - Conference article
AN - SCOPUS:85123775043
SN - 1877-0509
VL - 197
SP - 591
EP - 598
JO - Procedia Computer Science
JF - Procedia Computer Science
T2 - 6th Information Systems International Conference, ISICO 2021
Y2 - 7 August 2021 through 8 August 2021
ER -