TY - GEN
T1 - Internet of Things in Marketing Communication Landscape
AU - Hidayat, Z.
AU - Hapsari, Patricia A.
AU - Yunita, Zhafira
AU - Marsha, Sesafani A.
AU - Indra, Ricardo
N1 - Publisher Copyright:
© 2023 IEEE.
PY - 2023
Y1 - 2023
N2 - The application of IoT in marketing communications is necessary in the context of services that connect individuals, groups, and broader community networks related to all devices, places of work, and service locations using relevant information. This research aims to analyze IoT in marketing communications in several dimensions, such as the ecosystem formed and the process of collecting and processing marketing data. Systematic literature review (SLR) of 59 academic papers was analyzed using coding and interpretation procedures. The research results show that the network system fund information works in the marketing communication landscape. In IoT, an information ecosystem is formed, and its network plays a role in developing participatory marketing. Marketing communication data is collected and processed in IoT by generating efficient messages through specific channels to send messages to the target market.
AB - The application of IoT in marketing communications is necessary in the context of services that connect individuals, groups, and broader community networks related to all devices, places of work, and service locations using relevant information. This research aims to analyze IoT in marketing communications in several dimensions, such as the ecosystem formed and the process of collecting and processing marketing data. Systematic literature review (SLR) of 59 academic papers was analyzed using coding and interpretation procedures. The research results show that the network system fund information works in the marketing communication landscape. In IoT, an information ecosystem is formed, and its network plays a role in developing participatory marketing. Marketing communication data is collected and processed in IoT by generating efficient messages through specific channels to send messages to the target market.
KW - Internet of things
KW - IoT marketing ecosystem
KW - cybernetics
KW - marketing communication
KW - online communication
UR - http://www.scopus.com/inward/record.url?scp=85197717067&partnerID=8YFLogxK
U2 - 10.1109/SCOReD60679.2023.10563819
DO - 10.1109/SCOReD60679.2023.10563819
M3 - Conference contribution
AN - SCOPUS:85197717067
T3 - 2023 IEEE 21st Student Conference on Research and Development, SCOReD 2023
SP - 156
EP - 161
BT - 2023 IEEE 21st Student Conference on Research and Development, SCOReD 2023
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 21st IEEE Student Conference on Research and Development, SCOReD 2023
Y2 - 13 December 2023 through 14 December 2023
ER -