Investigating citizen behavior intention on mandatory and voluntary pro-environmental programs through a pro-environmental planned behavior model

Shu Chiang Lin*, Reny Nadlifatin, Anis Rahmawati Amna, Satria Fadil Persada, Mohammad Razif

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

38 Citations (Scopus)

Abstract

The present study was aimed at measuring citizens' behavior intention (BI) regarding mandatory and voluntary pro-environmental programs. Two pro-environmental activities, which consist of an environmental impact assessment (EIA) as a mandatory program and ecolabel products as a voluntary program, were predicted by a pro-environmental planned behavior (PEPB) model. A total of 240 questionnaire data on the EIA subject and 213 questionnaire data on the ecolabel subject were analyzed using structural equation modeling. The analysis results show that the PEPB model is able to describe 60% of BI regarding the EIA subject and 77% of citizen BI regarding the ecolabel product subject. Attitude (AT) was revealed to be the lowest direct influence factor of citizen BI regarding the EIA participation result. For the ecolabel products, AT was explored as the strongest factor. Practical suggestions described in this research can be used as a consideration for company management as well as for policy makers to formulate their efforts to improve citizen BI in order to support voluntary and mandatory pro-environmental programs.

Original languageEnglish
Article number1289
JournalSustainability (Switzerland)
Volume9
Issue number7
DOIs
Publication statusPublished - 24 Jul 2017
Externally publishedYes

Keywords

  • Behavior intention
  • Citizens
  • PEPB
  • Pro-environmental programs

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