Investigating factors influencing the intention to revisit Mount Semeru during post 2022 volcanic eruption: Integration theory of planned behavior and destination image theory

Mount Semeru is one of the most popular tourist destinations in East Java, Indonesia. However, its 2022 volcanic eruption has caused devastating impacts on the surrounding area, particularly on its tourism; considering that the livelihood of nearby communities heavily relies on its tourism. Nonetheless, the lack of studies on the revisit intention of tourists after the post-recovery period of Mount Semeru urged the researchers to address this issue. The objective of this study is to investigate the factors that influence the intention of tourists to revisit Mount Semeru during post 2022 volcanic eruption by utilizing an integrated extended Theory of Planned Behavior (TPB) and Destination Image. A total of 326 Indonesian mountaineers voluntarily answered a self-administered online survey that was distributed by utilizing a purposive sampling method. Structural Equation Modeling (PLS-SEM) revealed that past disaster experiences had significant effects on perceived behavioral control, destination image, and perceived value which subsequently led to subjective norm and revisit intention. In addition, Government support also had a significant effect on perceived value which also subsequently led to subjective norm and revisit intention. Interestingly, media had a significant direct effect on revisit intention. This study is one of the first studies to highlight the 2022 Mount Semeru volcanic eruption. Moreover, the findings of this study could be used to develop effective promotional strategies and track tourist behavior during their subsequent visits to Mount Semeru. Furthermore, the theoretical framework of this study could be extended and applied to various destinations during post disaster period.