Lesson Learnt from Top-down Selection of Medium Enterprises for Green Industry Pilot Project in Surabaya

Green industry is becoming a hot issue all over the world. The basic principles of it are to minimize resources and emissions. Several developed and developing countries have obligated the implementation of green industry. Indonesian government also strives to implement the green industry principles by adding green industrial standards through the Act No. 3/2014. To support the implementation of that Act, Indonesian government through the Ministry of Industry has published the guideline for implementing green industry. In response to that Act, Surabaya City Government, that has successfully reduced carbon emission by green and clean initiatives in housing, kampong, and open space, tries to select some medium enterprises to implement the green industry principles in their companies. The selected companies will be provided technical assistance to fully implement the green standards, thus become the pilot projects in Surabaya. It is expected that the success of those selected companies will trigger other companies to implement the green principles as well. In Indonesian context, the role of examples is proven in successfully rolling programs. Therefore the selection process of potential medium companies to be the pilot projects becomes the critical step in implementing the program. This paper will present the processes and the findings of the top-down selection done by Surabaya Council of Trade and Industry together with ITS Team. The top-down selection consists of criteria setting, Analytical Network Process (ANP) modeling, and Technique for Order Preference by Similarity to Idea Solution (TOPSIS) processing. Workshops and industrial visits are also the part of the selection processes. The effectiveness of the top-down approach will be discussed and lesson learnt will be highlighted. Furthermore, better approaches will be proposed. This paper will provide insights and serve as a good reference for other cities that want to implement the same program in the future.