Mapping and arrangement of development strategy for creative industry of UMKM Kampong Dolly in Surabaya, Case study: Fashion small industry

Kampong Dolly is one of the settlement area in Surabaya which in older times was known as the largest prostitution area in Southeast Asia. Currently, the Mayor try to transform it to become tourism settlements. In that case, Surabaya's Government is having need to increase the competitiveness of their local product so that they would be able to compete in global market to raise up their level of prosperity. One way to increase the competitiveness of their local product is by advancing the development of creative industry. To formulate the development strategy, we need to know both of potentials and problems. The researcher using content analysis method and the mind map analysis to identify its potentials and problems and the relation of each other. From mind map analysis, we know that the main potential of MSMEs in Kampoeng Dolly is a product that has unique characteristics, the easiness of getting raw material stock, and branding as Dolly ex-prostitution area's product. While the main problems faced by MSMEs is the narrow area of market destination, small amount of product for each production, still using the old and traditional method of production, and low quality and quantity of the workers.