Mapping and arrangement of development strategy for creative industry of UMKM Kampong Dolly in Surabaya, Case study: Fashion small industry

V. K. Siswanto, B. U. Aulia, E. Umilia, I. Hekmachtyar

Research output: Contribution to journalConference articlepeer-review

Abstract

Kampong Dolly is one of the settlement area in Surabaya which in older times was known as the largest prostitution area in Southeast Asia. Currently, the Mayor try to transform it to become tourism settlements. In that case, Surabaya's Government is having need to increase the competitiveness of their local product so that they would be able to compete in global market to raise up their level of prosperity. One way to increase the competitiveness of their local product is by advancing the development of creative industry. To formulate the development strategy, we need to know both of potentials and problems. The researcher using content analysis method and the mind map analysis to identify its potentials and problems and the relation of each other. From mind map analysis, we know that the main potential of MSMEs in Kampoeng Dolly is a product that has unique characteristics, the easiness of getting raw material stock, and branding as Dolly ex-prostitution area's product. While the main problems faced by MSMEs is the narrow area of market destination, small amount of product for each production, still using the old and traditional method of production, and low quality and quantity of the workers.

Original languageEnglish
Article number012074
JournalIOP Conference Series: Earth and Environmental Science
Volume202
Issue number1
DOIs
Publication statusPublished - 27 Nov 2018
Event2017 CITIES International Conference: Multi Perspectives on Peri-Urban Dynamics Towards Sustainable Development - Surabaya, Indonesia
Duration: 18 Oct 2017 → …

Keywords

  • Creative Economy
  • Fashion Small Industry
  • Kampoeng Dolly
  • Local Product
  • Mind Mapping

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