1 Citation (Scopus)

Abstract

MSMEs are business activities owned by individuals or business entities and have a very large contribution to the economy of a country at a macro level. As various needs of the community become increasingly diverse, the number of MSMEs in Indonesia is also increasing and developing in various fields. One of them is Sari Nikmat frozen food business, located in Malang, East Java. Based on interviews with the MSME, the problem faced now is how to increase market share and profitability. This study aims to build a system dynamics model to help MSMEs to increase market share and profitability through social media marketing scenario. The choice of a system dynamics method in developing a model is based on the consideration that system dynamics can accommodate non-linear relationships between internal and external variables that affect system performance. The results of this study are model scenario that can be used as a long-term strategy by MSMEs to increase market share and business profitability.

Original languageEnglish
Title of host publicationProceeding - 6th Information Technology International Seminar, ITIS 2020
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages7-12
Number of pages6
ISBN (Electronic)9781728177267
DOIs
Publication statusPublished - 14 Oct 2020
Event6th Information Technology International Seminar, ITIS 2020 - Virtual, Surabaya, Indonesia
Duration: 14 Oct 202016 Oct 2020

Publication series

NameProceeding - 6th Information Technology International Seminar, ITIS 2020

Conference

Conference6th Information Technology International Seminar, ITIS 2020
Country/TerritoryIndonesia
CityVirtual, Surabaya
Period14/10/2016/10/20

Keywords

  • Frozen food
  • MSMEs
  • Market Share
  • Profit
  • System Dynamics

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