@inproceedings{d371a69dd48040a39298fe45262e5593,
title = "Model scenario to increase market share and profitability of MSMEs through business process digitalization",
abstract = "MSMEs are business activities owned by individuals or business entities and have a very large contribution to the economy of a country at a macro level. As various needs of the community become increasingly diverse, the number of MSMEs in Indonesia is also increasing and developing in various fields. One of them is Sari Nikmat frozen food business, located in Malang, East Java. Based on interviews with the MSME, the problem faced now is how to increase market share and profitability. This study aims to build a system dynamics model to help MSMEs to increase market share and profitability through social media marketing scenario. The choice of a system dynamics method in developing a model is based on the consideration that system dynamics can accommodate non-linear relationships between internal and external variables that affect system performance. The results of this study are model scenario that can be used as a long-term strategy by MSMEs to increase market share and business profitability.",
keywords = "Frozen food, MSMEs, Market Share, Profit, System Dynamics",
author = "Erma Suryani and Hendrawan, {Rully Agus} and Rahmawati, {Ulfa Emi} and Cahyandini, {Gustin Ayu} and Mahardhika, {Muhammad Andika Satrugna} and Raulia Riski",
note = "Publisher Copyright: {\textcopyright} 2020 IEEE.; 6th Information Technology International Seminar, ITIS 2020 ; Conference date: 14-10-2020 Through 16-10-2020",
year = "2020",
month = oct,
day = "14",
doi = "10.1109/ITIS50118.2020.9321047",
language = "English",
series = "Proceeding - 6th Information Technology International Seminar, ITIS 2020",
publisher = "Institute of Electrical and Electronics Engineers Inc.",
pages = "7--12",
booktitle = "Proceeding - 6th Information Technology International Seminar, ITIS 2020",
address = "United States",
}